I'm always being asked about SEO and how to get ranked better. Here's an overview of how it's done:
Nine Steps to Successful SEO and Two Free Hints
First: Create a real website that can actually be found. Not a facebook page, not an instagram following, or other social media. On these platforms, you’re a squatter, nothing more. You also need a website with actual content, not flash or javascript. Some point-and-click website builders create beautiful websites that are all but invisible to search engines. If you want to see what your website looks like to search engines, pull it up in a browser and do a “view page source”. That’s control-U in Firefox and see if you can read the key text of your site. If so, thats a good start.
Second: Install Google Analytics. Some web companies won’t let you do this and try to get by with their own lame statistics. Google Analytics is the standard by which others are judged. You’ll find more help and information about GA than anything else, so it’s the best first cut. Why do we install this? Because you can’t manage what you don’t measure. Objective measurement takes all the emotion out of the rest of the process.