I'm always being asked about SEO and how to get ranked better. Here's an overview of how it's done:
Nine Steps to Successful SEO and Two Free Hints
Second: Install Google Analytics. Some web companies won’t let you do this and try to get by with their own lame statistics. Google Analytics is the standard by which others are judged. You’ll find more help and information about GA than anything else, so it’s the best first cut. Why do we install this? Because you can’t manage what you don’t measure. Objective measurement takes all the emotion out of the rest of the process.